Kereta Api Indonesia (KAI) is a public railway operator in Indonesia. It is state-owned and pays track access charges. Its headquarters are located in Bandung, West Java. KAI was established on August 27, 1863, and is the latest of a long line of successive state railway companies dating from Dutch colonial days. The KAI website is mainly used to book tickets. The main goal of the redesign is to improve the overall look of the website and the user experience of the website.

Problems

I started my redesign with the hypothesis that the KAI website has a few problems that need to be fixed. I tried to find out whether my hypothesis was correct or not through a user interview that I conducted at the UX Lab, facilitated by Binus University. From the interview, I created personas to define the problems that users encountered.

I made some personas to represent the users that I interviewed.

To make things easier for me, I made an affinity map to map some of the problems that users encountered. Finally, I started my redesigning process after mapping every single problem that the users issued.

Results

I want to give a special shoutout to Ms. Jennifer Alexandra, Mr. Wiza Teguh, and Mr. Arsa as my lecturer who guided me during this entire redesign process. Also, thanks to Kak Aan Ragil, who brought me lots of insight and feedback. And special thanks to the fully passionate team.

Thanks for reading! 🙌🏼